We all know what a poorly run meeting looks like--you can't make it through
corporate life without finding yourself in one. It usually includes these
recurring themes:
1. The leader arrives late, there's no firm agenda and he
or she rambles about extraneous items, wasting others' valuable time.
2. There's a lot of reporting and not enough listening going
on.
3. The leader displays frustration, distraction or anger
rather than productive engagement.
4. When the meeting runs over, the leader seems oblivious to
the body language in the room saying it's time to wrap things up.
At best, the boss is missing an opportunity to showcase leadership. At worst,
it's serious damage to that boss's respectability and credibility.
That's because the way we run meetings is often a microcosm of how we run our
companies and how we emphasize values such as collaboration, organization, smart
thinking and accountability. Consequently, every meeting should be seen as a
platform to inspire, motivate and move others toward a higher goal.
Here's how to run every meeting so that it works for you, not against you:
- Have an emotional goal going in. Leaders strategically inspire
certain emotions-- from excitement and optimism to gravity or
urgency--depending on the task at hand. Before you go into a meeting, ask
yourself, "What emotion do I want people to walk away with?" Here's a clue:
"To be informed" isn't an emotion.
- Live the tone you want to set. The mood of the leader establishes
the tone of the meeting. If you want an energetic meeting, enter the room
exhibiting energy, smiling and tell some lighthearted stories to kick it
off. If you're disappointed about the lack of engagement, excitement or
ideas, look in the mirror. What tone are you carrying into the room?
- Respect people's time. When you call a meeting, be on time. Even
if you are the only one on time, it'll set a tone for others to follow. Set
a timeframe and stick to it. Hand out an agenda and manage the flow so the
meeting is completed in the allotted time. If you don't get to all of the
items, give participants the option to continue for 15 minutes or to
reschedule for another time.
- Facilitate, don't dominate. Don't use a meeting to update your
staff. Most reports can be read in a separate document on people's own time.
Use meetings to facilitate conversation around important issues, push for
solutions and generate ideas. If your team is used to presenting reports,
ask them to distribute the full report and pull out important issues that
warrant discussion for the meeting.
- Read the room. Don't be so focused on getting through your agenda
that you fail to take stock of the room. Body language in a meeting speaks
volumes. Check to see whether people are making eye contact with you or
taking constant notes. Watch for eye contact between others while you make
key points--it's often a giveaway for an unspoken issue in the room. And if
you're not sure how the meeting is being received, ask.
Be willing to adjust your plans to increase engagement. If it's a low-energy
Monday and people seem distracted, change up the agenda and have
participants tell you what they think the meeting should cover. You could
have people start off with a fun activity they enjoyed over the weekend or
reschedule the meeting for later. Do what you can to keep the meeting
inspiring and engaging.
- End with accountabilities. Rarely do meetings end without someone
signing on to do something. But somewhere between the conference room door
and the water cooler, those tasks are often forgotten. Go around the room at
the end of the meeting and have participants sum up what each has committed
to doing. The act of saying it out loud dramatically increases the chances
that it'll get done.
Great tools are available to expedite actions, such as the RACI model, which
stands for Responsible, Accountable, Consulted and Informed (Google "RACI
model" for helpful websites). Make sure everyone knows what he or she needs
to do, and follow-up with an e-mail so it's clear to the group and can be
reviewed later.
Entrepreneurs often cite lack of time for their failure to improve meetings,
but taking advantage of the suggestions in this column will save time. Meetings
used as a "one to many" communications tool will inspire others. Run more
efficiently, they take less time and require less follow-up. Efficient meetings
will also increase your credibility and set a tone of accountability throughout
your organization.
Kristi Hedges is founder of The Hedges Company, an executive consulting firm that trains CEOs and entrepreneurs to communicate as leaders. She is also the co-founder of a top Washington, DC, technology PR firm, which she successfully exited in 2007.