Women are naturally better sales professionals than men.
Part of the reason for this is that both men and women tend to believe that
women are more trustworthy. People believe that women lie less, are more
responsible and are more honest at work.
Pick up your jaw from the floor. If you think I'm spouting my own opinions
and making this stuff up, think again. Read Martha Barletta's book,
Marketing to Women. You'll find a number of studies and surveys discussed
and credited in this extensive analysis of how to understand, reach and increase
your share of the marketplace.
If you're getting your education from the latest episode of Desperate
Housewives, I can comprehend your confusion regarding what women bring to
the table in the new-media marketplace.
Women's Nature Exposed
Let's take a moment to expose the truth about women's natural strengths.
Once cultivated and encouraged, women have the opportunity to unapologetically
claim their fair share of the marketplace.
Women spent so much time trying to be like men in recent decades that they
forgot about all the advantages of being a woman.
If we take a look at Web 2.0 and the new-media marketplace, we can see how
women find this type of sales and marketing much more comfortable than the
tricks and tactics of the previous century.
Trust is the key factor in making sales. Whether it's an online or offline
sale, if the buyer doesn't feel he or she can trust the person selling the
product or service, there won't be a sale.
New-media marketing is built on relationships. And you can't have a
long-lasting, successful relationship without trust.
No matter what level the relationship is at, trust and rapport are key
elements in sales and marketing, and can bring any relationship to the next
level.
The Female Web 2.0 Advantage
Here are two fronts where women have a natural advantage with Web 2.0 and
marketing with new media:
- Women are naturally considered more trustworthy, so obtaining a list of
contacts to start the relationship-building process will be a snap.
- Rapport building requires skills in influence, persuasion and seduction.
From the dawn of time, women have been seducing men, so they're already
experienced in the art of seduction. These skills just need to be
transferred and used in a professional manner.
Men, don't worry. For those of you reading this, there's still hope. So
you've fallen behind--that's never stopped you before, right? For centuries, men
have been pursuing women; they are used to being told "no." Men have learned to
use the law of averages in their pursuit of what they want. If one woman says
no, the next woman may say yes. So they continue to pursue and pursue until they
find what they want. Men have learned to take rejection in stride--a skill that
women could benefit from.
Well, it's the same thing with customers and clients. Keep studying how a
woman naturally gravitates toward helping people, and you'll quickly be able to
emulate her success.
Get a male/female partnership in your business, and you'll have an even
greater advantage by applying each person's natural skills to the appropriate
task needed.
I'll cover the "Seven Characteristics of the Successful New Media Marketer"
at
Entrepreneur's New Media Marketing blog. Join me there, and you can then
participate in the conversation and share your opinion on this controversial
topic. Whether you agree or disagree, I welcome your feedback.