Customizing Your Business Vehicle

Build the perfect vehicle for your business with industry-specific options, innovative storage solutions and even a kitchen sink.


Those dazzling sport compacts with neon flames painted on the sides might impress a few clients, but customization has a different meaning when it comes to business vehicles. Maybe you need a walk-in closet on wheels or a fully equipped office in the back of your van. How about stacks of shelves and bins for stocking your inventory to take along on sales or delivery calls? You can even have a kitchen sink installed.

Equipping car and truck interiors with work benches, cabinets, modular compartments and drawers, called "upfitting," is a hot ticket with companies that service customers door to door. Florists are finding that General Motors vehicles can be upfitted with rubberized shelving to cushion their delicate orders; Chevrolet's HHR Panel wagon can be upfitted with windowless side panels to provide private cargo space, and its Uplander can become a workshop on the road, with side panels that pop up and lock open so tools and supplies are within easy reach without having to go inside the vehicle.

Customizing small business owners' vehicles with a variety of storage options and accessories is a snap with built-in equipment and fixtures you can order from the dealer when you buy your new car or van. Auto manufacturers work with outside suppliers, such as Adrian Steel and Monroe Truck Equipment, to design special racks and cargo organizers, or you can have these furnishings added later. Choices of materials range from wood and plastic to steel and other metals, as well as padded walls and ceilings for cargo protection.

Bins, shelves and drawers are a big feature on the Chevy Astro Body van. Toyota has adjustable shelving with extra-deep shelves and drawers available on its Tundra pickup, as well as aluminum toolboxes and ladder racks. Dodge's Sprinter, the tallest cargo van on the market, can be upfitted with floor drawers and adjustable shelves and partitions. If your company services currency and coin machines or check cashing offices, you can order Monroe's special armor plating when buying new trucks from GM, Ford and others.


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Utility vehicles are tailor-made for you if you're looking for a basic van or truck to customize. Chrysler taps Adrian Steel to install its vehicles with, among other options, large literature holders for your company brochures and fliers, and special shelves to hold catalogs. Plastic bins keep cargo weight to a minimum to help fuel economy, and storage modules can be arranged to the right height and width for your products.

Some of the newest innovations are from Sportsmobile.com, a company that, in addition to converting various vehicles for mobile adventurers, offers a custom business traveler van package. Among their first buyers was a day trader who disliked being cooped up in an office, so he ordered his van equipped with a full-size desk and executive chair.

Best news of all: Some manufacturer upfits are complimentary or discounted by dealerships to qualified buyers, including fleet owners. Check out GM's website for business/commercial vehicles, gmbusinesschoice.com, to find work-ready equipment for its vehicles and pricing. Chevy's Express van can be upfitted with an all-purpose bin system at no cost to you, and there are huge discounts on other storage options. Ford's site, Fleet.Ford.com, posts data on its E-Series cargo vans. However, incentives can change from week to week, so check with your local dealer for the latest offers.

Tight budget? Retail auto stores stock accessories such as small storage bins, removable overhead consoles, mini desks and file organizers to turn your trunk and passenger seat into a temporary office at little cost. Or check these items out online. One site, enjoythedrive.com, is sponsored by SEMA, the Special Equipment Marketing Association. Oh, that kitchen sink? You can get it from Sportsmobile.


Jill Amadio is an award-winning automotive journalist and author covering new vehicles, aftermarket products and trends. She writes the "Wheels" column for Entrepreneur magazine.





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