About Georgina DeCarlo
Georgina DeCarlo is founder and CEO of the franchise tumble & tea café, a wifi café with an indoor place space for kids plus gourmet food and a hip ambiance for parents. Georgina began her professional career in the wholesale mortgage banking industry and quickly climbed the corporate ladder from an entry-level position to operations manager of Wells Fargo's most productive and most profitable branch. After the birth of her daughter, Leila, Georgina left Wells Fargo and started her own company in the wholesale banking industry. Her company became profitable in the second month, and she soon began buying properties and investing in local real estate. A large mortgage company recruited her to develop its wholesale division and build its sales team. Although successful, Georgina wanted a change. Focused on her daughter, Georgina realized there were few places that catered to her needs along with her daughter's. She wanted to create something that catered to both of them. That's when she developed the idea for a cafe that catered to parents and children; a place that would allow parents to be adults and let kids be kids. Tumble & tea café opened in August 2006 and has been a success since its first day in operation. Georgina and her sales team have received more than 800 requests from people worldwide who want to own their own tumble & tea café. Georgina now dedicates her time to managing a comprehensive franchise program to help other families become business owners. She lives in Berkeley, Calif., with daughter Leila and her fiancé, Jay. Posted on 11/16/2009 Winston Churchill said, "A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty." During these difficult economic times, have you found your opportunity?
Recessions give birth to business. A recent report from the Ewing Marion Kauffman Foundation found more than half of the companies on the 2009 Fortune 500 list started during a recession. Many people who have been laid off from their corporate careers are looking for their next opportunity. I think we all realize there is no security in big business, and many people are
excited about controlling their own income by opening their... Continue Reading »Posted on 11/04/2009 I don't know about you, but a few years ago I was getting a dozen credit card offers each week and letters from banks begging me to borrow money. Now it is almost impossible to get a
business loan or even open a new credit card account. Where is the access to capital
for small business?
There are thousands of people ready to open their own business. The biggest obstacle keeping entrepreneurs from opening their doors is the lack of capital. Didn't we, the taxpayers, give billions of our money to banks? As the banks tighten their lending guidelines, I wonder how
we can... Continue Reading »Posted on 10/21/2009
As interest rates on credit cards continue to rise, homes values sink and the unemployment rate increases, aren't you ready to take a break from all the negativity that surrounds us and hear something positive? I thought so.
I had the opportunity to speak with Julie Clark, founder of Baby Einstein (educational videos for babies), and I wanted to share her amazing story. It's a story of a little startup that made it big. Her story motivates me, and I hope it will motivate you as well.
Clark was a former grade-school teacher and stay-at-home mom who had a simple idea.... Continue Reading »Posted on 10/09/2009 The West Coast Franchise Expo just swept through Los Angeles, showcasing hundreds of franchise opportunities. Because of the increasing number of
people laid off recently and the growing uncertainty in corporate America, self-employment is becoming very popular. More and more people are deciding to
take their employment and their futures in their own hands through franchising.
The expo is a great place to discover a concept that sparks your interest and to speak one-on-one with different franchisers. The expo makes it easy to compare cost, concepts and companies all in one location. From franchises that offer a $10,000 initial investment to companies that... Continue Reading »Posted on 10/02/2009 I just read an article that claimed franchisers are targeting college graduates to be the next
generation of franchisees. The article claims college graduates are attracted
to opening their own businesses because they cannot get jobs in this economy.
Last week I read another article that claims veterans make the best franchisees
because they possess the ability to listen and follow directions. and they are
usually very dedicated. An article before that claimed laid-off executives made
the best franchisees. They have business skills, are career-driven and do well
following a system. Young, old, military or corporate background, it matters
who you are more than your background in determining... Continue Reading »Posted on 09/23/2009 Let's take a break from talking about franchising and talk to people who make franchising work. Welcome to my first blog for the "Whom to Know in Franchising" series. I hope to introduce you to some interesting people in the franchise industry and share with you their insight and experience.
For my first blog of the series, I interviewed Lisa Druxman, creator of Stroller Strides. Stroller Strides is the country's largest and fastest growing fitness program for moms. Druxman has more than 300 franchise units, has published a book, Lean Mommy, developed a weight-loss video series for women,... Continue Reading »Posted on 09/07/2009 In honor of Labor Day, I would like to take a break from writing about franchising and write this blog about how we work. We have all heard people say there just isn't enough time in the day. The good news is that each of us has 24 hours every day to get things done. You have the same amount of time to run your business every day as President Obama has to fix this country. It's how you use your day that helps you be productive or not.
So what can you do to organize your work day? Just... Continue Reading »Posted on 09/01/2009 Like every other business, the franchise industry has changed due to the limitless access to knowledge on the internet. Before the World Wide Web, people usually researched
a few concepts that they knew, liked and trusted. They would request information on four to five concepts, make a decision and open their business. The industry average has been that for every hundred leads franchisers received, they would award one to three franchises. But now it takes more leads to sell one franchise because the internet makes it easier for people to discover different franchise opportunities and request information.
Just type "franchise"... Continue Reading »Posted on 08/24/2009 Now that you have planned to grow your franchise strategically, it is time to talk about the
regulations and fees per state. I know what you're thinking: "More fees? I just
paid more than $20,000 for my FDD." And yes, unfortunately there are more fees.
Each state has its individual regulations, fees and licensing requirements regarding franchising.
In some states, there are no additional fees to register. Just compete your FDD
and you are ready to start awarding franchises. Other states, like California, require you
to submit your FDD, audited bank statements, pay a fee and possibly wait more than
30 days to... Continue Reading » |
More From Georgina DeCarlo
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