It’s Monday morning, and you’re reviewing your calendar. You suddenly realize
you’ve double-booked a client meeting and your daughter’s piano recital. Not
only that, Friday is a school holiday you didn’t plan for. Another week, another
organizational nightmare.
It doesn’t have to be this way.
Life will always be complicated if you’re a mom and a business owner. You’ll
never get away from the endless tasks of juggling and rescheduling. But if you
take steps to organize your business, you’ll avoid some last-minute upsets.
Besides gaining control over your time and business activities, being
organized helps secure investors. Angel investment groups will ask to see your
paperwork before they decide to invest in your company, so they can assure
themselves that yours is a well-run, well-organized entity. They'll also want to
review your company history to determine whether you're a good fit for their
finances. You can prepare for this by setting up professional systems and an
organizational strategy for your company.
The following are critical steps that will take some of the stress out of
running your business--and your life:
Protect electronic data. A computer meltdown or virus can lead to the
loss of critical documents, photos and contact information. Today it’s simple
and relatively inexpensive to ensure that never happens. An external hard drive
is one way to back up important files in case your computer goes kaput. An even
safer way to protect your data is through an off-site service such as
.Mac (for Mac users)
or EVault. These services
start at less than $10 per month and safeguard your data from fire, theft or
other on-site problems. You can even program them to automatically back up your
files on a weekly, daily or hourly basis. Some backup platforms offer additional
services for the same price. For example, .Mac provides web hosting, e-mail and
other goodies.
Organize your hard copies. While most information can be stored on
your computer, duplicate hard copies can be useful. For example, you might want
to keep an updated set of binders containing contracts, legal documents and
corporate filings. They are easy to refer to, serve as an additional backup and
come in handy for presenting to potential investors.
Organize your contacts. Most computers today come with software (such
as Microsoft Outlook) that makes it easy to organize your contacts. The key is
using them well. For example, will you remember the name of that web designer
you recently met on the plane when you need her next year? With a detailed
database, you’ll be able to find her contact information whenever you want, even
if you don't remember her name.
When it comes to organizing your customers’ contact information--a list that
could grow to include thousands of people--there are effective services
available. One is
Constant
Contact. It'll store and update your contact list no matter how large it
grows. And it offers additional services that make it easy to send e-mail blasts
or newsletters to that database. Constant Contact can also help you weed out
obsolete e-mail addresses.
Keep one calendar. I’ve tried it both ways. In my experience, it’s
essential for busy business moms to keep one master calendar that includes
business obligations as well as family and personal events. This is the only way
you can avoid double-booking and ensure that your schedule allows for some
semblance of sanity. How you keep it is up to you. Perhaps it’s a big wall
calendar the entire family can view and access. Maybe it’s a binder-based
DayTimer or your BlackBerry. Web-based calendars (such as
Google calendar)
allow multiple users to add events and can be effective in coordinating with
other family members or company employees.
Tamara Monosoff is the Founder of Mom Inventors Inc., a dynamic company with two core elements: consumer products with the highly recognized Mom Invented brand and an online community of support mominventors.com providing information, interaction and inspiration for women entrepreneurs. Tamara is also the best-selling author of The Mom Inventors Handbook and Secrets of Millionaire Moms.