Columnist Cynthia McKay sets out to discover what it means and how to make it work.

Buckle your seat belt and read 3 war stories from women in the trenches.

A new client explains how she concluded the author had 'character' worthy of being hired.

All you need are the 4 keys to success: packaging, novelty, price and accessibility.

With the right idea, a down economy provides the perfect incubator.

Every comment, gesture, shrug or eye roll impacts your client. Don't send them out the door unhappy.

Make sure you aren't discriminating against employees or failing to protect yourself against other legal liabilities.

Some of the best con artists are well-spoken, attractive and educated. So learn how to ramp up your anti-scammer arsenal.

The right time to start a business is when you have time, energy--and a really good idea.

You'll survive by making good choices, having a solid plan and maintaining financial reserves.

A powerful first impression will ensure that people mean it when they say, 'Nice to meet you.'

Here's smart advice for taking your idea and turning it into the business of a lifetime.

Extra education can enhance your value in the eyes of your clients.

Bad communication is the quickest way to kill your career.

These cost-cutting suggestions can keep you afloat in a tempestuous economy.

Columnist Cynthia McKay loses her sense of sisterhood in her efforts to achieve equality for women.

Your business and your budget will help determine the most effective way to promote your product.

Always give your business a professional cachet, from the words you use to the car you drive.

A PR firm can help you grow your business, but be sure you know what you're getting into.

With skilled employees come fresh ideas and more efficient ways to operate.

Thinking of selling a franchise, license or distributorship? See if you have what it takes to play with the big dogs.

Don't like marketing? Cynthia shares how she built her business one client at a time--and how you can, too.

Has anyone ever called you a workaholic? That might not be all that bad.

Your business won't grow if everything stays the same. Learn to expand with new products and ideas.

If you want support for your business, the best thing to do is start supporting others.

Want to get a great deal from a vendor? Be prepared to negotiate like a pro.

Do you have what it takes to create a million-dollar business? It all starts with the right outlook.