The essence of sales is finding out what someone needs and providing it.

In part 2 of this 2-part series, an expert woman negotiator shares her advice on working past deal-making roadblocks.

How important is branding to the success of your business? It's what brings your business to life.

In part 1 of a 2-part series, an expert woman negotiator shares her insights on how women negotiate differently than men.

Have a negative image of the sales process? It's time to change your attitude.

Think a trade show could benefit your business? Figure out what you want to accomplish, then start your research.

Learn the tricks to e-mail marketing that'll take you from e-mail to e-sale.

Train yourself to be media-savvy by taking these tips to heart.

Our Guerrilla Marketing coach explains the quickest way to create an effective marketing plan, plus 7 ways to ensure its success.

This primer on customer service will leave your clients happy and your business booming.

Don't let the sales process intimidate you. This thorough how-to will teach you how to focus on benefits, develop a USP, and deliver a killer sales presentation.

Building publicity for you and your business can be done one day at a time.

Learn what this critical business term means and what you can do to establish one for your company.

Ready to ramp up your sales--fast? Our 30-day action plan takes your business to new heights.

Improve the sales effectiveness of your site with one of these guaranteed ways to turn visitors into buyers.